Every summer, Lollapalooza transforms Chicago into a global music hub, bringing thousands of fans to Grant Park for four days of unforgettable performances. This year’s lineup featured some of the biggest names in music— Tyler The Creator, Twice, A$AP Rocky, and of course, Olivia Rodrigo, whose set drew an ocean of dedicated Livies from all over the world.
And let’s just say… the festival energy didn’t stop at the park gates.
If you were anywhere near Momentum Coffee during Lollapalooza weekend, you probably noticed the energy shift—bright purple fits, sparkly signs, and a whole lot of love for Olivia Rodrigo.
Thanks to a fan-driven initiative by Livies HQ, Olivia Rodrigo’s official fan club, our shop was transformed into an unofficial Livies HQ of its own. From exclusive custom drinks to a scavenger hunt that sent fans all over the city, the weekend was nothing short of electric—and we’re still riding the high.
Our Custom Livie Drinks
To celebrate the moment, we released two limited-edition drinks inspired by Olivia’s biggest hits:
💜 Lavender Lemonade – A refreshing citrusy twist with subtle floral notes, this drink quickly became a favorite among fans. Cool, bold, and unapologetically vibrant—just like Livies themselves.
☕ Deja Brew - A smooth, floral lavender latte with just the right touch of sweetness. It was the perfect companion for fest mornings, afternoon pick-me-ups, or any moment that called for a little Olivia-inspired calm.
Community Meets Culture
What made this activation so special wasn’t just the drinks or the music—it was the community. Olivia Rodrigo fans didn’t just come in to grab a drink—they showed up with intention, kindness, and contagious joy. Many shared stories, snapped pics, and made our space feel like part of the festival itself.
Even better? It was all part of a larger effort to support small businesses. By partnering with local shops like ours, Olivia’s fan base helped drive foot traffic and visibility in a way that felt meaningful and aligned with our mission of building inclusive, community-powered spaces.
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